STRATEGIC COMMUNICATIONS & PRODUCT MARKETING 

2024–PRESENT

CIROH

Building a strategic communications program for a national research consortium.

My Role: Communications Strategist II, strategic communications lead, content producer

Disciplines: Communications strategy, science communication, media relations, content strategy, audience development, digital marketing, web, photo and video, reporting, stakeholder engagement, communications education

The project

CIROH is a NOAA-funded cooperative institute bringing together 28 partner organizations to improve flood and drought outcomes through hydrologic research, education, and community engagement.

As Communications Strategist II, I lead communications planning and execution across the consortium, translating complex scientific research into accessible content while building the infrastructure, messaging standards, and audience development strategies needed to increase visibility and communicate research impact.

Telling Stories and Educating Through Video:

In this video, I was responsible for the script and storyboarding, animations and video production, voice over, and music.

Using social media to communicate complex research:

For this Instagram post, I identified a timely issue benefiting from discussion and collaborated with subject matter experts to create content to position the organization in the conversation, distilled the scientific inputs down for a general audience, wrote the copy, and designed the graphics.

Using social media to promote events:

To promote an upcoming webinar, I identified the key pivot points that a targeted audience would be intrigued by, created copy that briefly and articulately explained the most critical bits of information, and designed the graphics.

Various graphics, reports, newsletters, and more (click to enlarge)

Below is a larger collection that highlights significant deliverables that I’ve contributed to in my career.

Results at a Glance

CIROH’s communications strategy combines institutional coordination, audience-focused storytelling, and performance-driven content distribution to increase the visibility and impact of federally funded research. By aligning messaging across 28 partner organizations and connecting scientific expertise with the needs of distinct audiences, the program has expanded its digital reach, strengthened audience engagement, and increased the volume of research communicated externally.